Design Thinking Process

Emphatize Phase

Interview Questions

How often do you go out at night?
Have you ever felt insecure going down the street alone as a woman?
Do you use any women's safety mobile apps?
When you feel unsafe, who do you call?
Do you share or feel pressured to share your location when you're out?
When you're alone outside, what makes feel safe?

COMPETITIVE ANALYSIS

USER PERSONA

Rosie works as a full-time nurse in one of the big hospitals in Queens NY. She doesn't want to drive and instead prefers to take the bus or train due to various reason like economic problem, parking issues and so on. She typically works the night shift. 

PAIN POINTS

GOALS

  • Rosie enjoys riding the train for economical reasons, but fears for her safety at night.
  • Her professional goal is to be a travel nurse, but she is concerned about her safety in the locations she might go.
  • Rosie is concerned about her safety when she goes for walks alone with her Chihuahua, Cookie.
  • Rosie’s goal is to ride her bike safely around her neighborhood without having her phone in-hand.
  • To be able to contact loved ones in any emergency situation
  • The freedom to explore the world without safety limitation.
  • To explore the world as a women

MID-FI WIREFRAMES

HI-FI WIREFRAMES